Real-Time Configurators · WebGL & Unreal Engine 5
Let Customers
Build Their Dream.
Real-time 3D product configurators for cars, products and spaces. We build them in WebGL & Three.js for instant, embeddable browser experiences, or in Unreal Engine 5 with Pixel Streaming when only photoreal will do. Increase conversions, reduce returns, and give your customers a buying experience they'll remember.
- Conversion Rate
- +40%
- Product Returns
- -30%
- Real-Time Rendering
- 60fps
- Engines: WebGL & UE5
- 2
Capabilities
What we deliver.
Production-grade work across every dimension of the service — built to scale.
- 01Real-Time RenderingInstant visual feedback as users change paint, materials, trims, and finishes, with no reloads and no pre-rendered image sets.
- 02Component ModularitySwap parts, accessories, and assemblies independently. Unlimited configuration depth with zero lag.
- 03WebGL & Three.jsLightweight and web-native. No downloads or plugins, touch-friendly on desktop, tablet, and mobile, and embeddable in any website or e-commerce store.
- 04Unreal Engine 5Cinematic, photoreal quality with Lumen lighting and ray-traced reflections, streamed to any browser via Pixel Streaming or run on showroom screens.
- 05Dynamic LightingHDR environments, real-time shadows, and PBR materials keep every finish true to the real product.
- 06Export & ShareLet customers export their configuration as a PDF, 3D snapshot, or shareable link — boosting conversions.
Live demos
Try one right now.
- lexus.configLive
Lexus LC 500
Fold the roof, change paint, trim, wheels and scene, then export a priced PDF.
- jesko.configLive
Koenigsegg Jesko
Switch paint, naked carbon, and environments live on the full Jesko configurator.
Choosing the engine
WebGL or Unreal Engine 5? We build both.
The right engine depends on your product, your audience, and where the configurator lives. We recommend one during scoping.
| Criterion | WebGL & Three.js | Unreal Engine 5 |
|---|---|---|
| Best for | Reach: e-commerce, product pages, campaigns | Fidelity: automotive, luxury, showrooms |
| Visual quality | High-quality PBR materials and HDR lighting | Photoreal, with Lumen lighting and ray-traced reflections |
| Devices | Any browser on desktop, tablet and mobile | Any browser via Pixel Streaming, or on-site screens |
| Hosting | Static files, embeddable anywhere | GPU cloud streaming or a local showroom PC |
| Load time | Seconds, with no downloads | Instant stream, no downloads on the client |
Our Process
How we work.
- Pass 01Asset PreparationWe optimise your 3D models, create PBR textures, and set up the scene hierarchy.
- Pass 02Configurator BuildWe pick the engine for your goal (WebGL for reach, Unreal Engine 5 for fidelity) and wire up product variants, rules, and pricing logic.
- Pass 03IntegrationWe embed the configurator into your website, CMS, or e-commerce store, or deploy it to Pixel Streaming and showroom displays.
- Pass 04Launch & SupportFull QA, SEO, analytics, and ongoing support so your tool stays fast and up-to-date.
Get in touch
Ready to get
started?
Tell us about your project — we'll scope the work, share examples, and get back within 24 hours.