Lexus LC 500 × Loop Studio — WebGL Configurator

Configure the Lexus LC 500.
Live. In the Browser.

Loop Studio built a fully interactive WebGL 3D configurator for the Lexus LC 500 — fold the convertible roof, choose your paint, pick your interior trim, open the doors, swap the wheels, set your scene, and export your perfect specification as a priced PDF.

  • WebGL
  • Three.js
  • PDF Export
lexus-lc-500.renderFinal frame
Exterior Colours
15+
Interior Trims
10+
Environments
4
PDF Export
✓
Live project

01 · Challenge

Every Detail. Your Decision.

The Lexus LC 500 is one of the most design-forward grand tourers on the market. Loop Studio built a WebGL configurator worthy of it — an experience that lets buyers explore every option with the fluidity and detail of a physical showroom, from anywhere in the world.

From folding the convertible roof to opening the driver door, every interaction is animated and responsive. When the perfect spec is locked in, a single click generates a branded PDF — complete with chosen options and indicative pricing — ready to share or take to a dealer.

The Configurator06 items
  • 01Convertible ToggleAnimate the soft-top open or closed in a smooth multi-stage sequence.
  • 02Exterior Colour15+ Lexus paint options with live PBR switching — metallic flake and all.
  • 03Interior TrimLeather, Alcantara, and colour variants — swapped live without reload.
  • 04Door InteractionOpen and close the driver door with a tap — animated and physically plausible.
  • 05Wheel SelectorSwitch between alloy designs to complete the specification.
  • 06PDF ExportGenerate a branded price spec sheet in one click — ready to share or print.

02 · What we built

Built for the Buyer, at Every Layer

From photorealistic PBR materials to a one-click PDF export — every feature designed to close the gap between browser and showroom.

  1. L1

    LC 500 — Full 3D Model

    The Lexus LC 500 reproduced in high-fidelity WebGL — every sculpted surface, chrome detail, and Lexus L-motif faithfully rendered in the browser at 60fps.

  2. L2

    PBR Paint & Interior Materials

    Physically-based paint with metallic flake, clear-coat depth, and real-world colour matching. Leather, Alcantara, carbon and wood trims rendered with full material fidelity.

  3. L3

    Convertible Roof Toggle

    One click folds or raises the soft-top in a smooth, multi-stage animated sequence — letting buyers experience both coupe and convertible proportions before they visit a dealer.

  4. L4

    Multi-Environment Lighting

    Switch between studio, showroom, open road, and sunset HDR environments. Each one is tuned to showcase the LC 500 paint and silhouette at its most dramatic.

  5. L5

    Interactive Hotspots

    Open and close the doors with a tap. Swap wheel designs. Every interaction is animated and physically plausible — turning spec-sheet features into tactile moments.

  6. L6

    PDF Export with Pricing

    Configured the perfect spec? One click generates a branded PDF summary — exterior colour, interior trim, options, and an indicative price — ready to share or bring to a dealer.

03 · Result

The showroom shouldn't end at the dealership door. We put the Lexus LC 500 — every colour, every trim, every option — in the hands of every buyer, everywhere.

— Loop Studio, on the Lexus collaboration

Get In Touch

Ready to build
something exceptional?

Let's turn your ambitious idea into a world-class digital product. We're selective, and we'd love to hear about yours.

Studio

Gjergj Balsha C-6-1
10000 Prishtinë, Kosovë

Available for projects

Working with brands across three continents, remote-first from Prishtinë.