Koenigsegg Jesko × Loop Studio — Production WebGL Configurator
Configure the Jesko.
Built for Production.
Loop Studio built the official WebGL configurator for the Koenigsegg Jesko — integrated directly into Koenigsegg's ERP as an iframe and used in actual car production decisions. Every option configured here becomes part of the real build sheet.
- WebGL
- Three.js
- ERP Integration
- Integrated
- ERP
- Market Rules
- US+EU
- Environments
- 2
- Real-Time
- 60fps
01 · Challenge
Built to Configure. Built to Produce.
Most configurators are marketing tools. This one is a production tool. Loop Studio built the Jesko configurator to be embedded as an iframe inside Koenigsegg's internal ERP — meaning every decision a customer or sales team makes flows directly into the factory build sheet.
The system enforces US and European homologation rules in real time — locking or unlocking options based on market selection, preventing spec errors that would otherwise surface in production. The G-Force performance package, interior stitching combos, and wheel variants are all options that feed directly into the build record.
Two environments — the Koenigsegg Ängelholm test track and a clean studio — give the car the context it deserves. The removable targa roof and dihedral door animations let buyers see both configurations before the car is ever touched by a wrench.
- 01Exterior PaintFull Koenigsegg palette — PBR metallic, matte, and satin finishes switched live.
- 02Interior & StitchingSeat design, leather, and contrast stitch chosen from inside an interior camera view.
- 03Wheel SelectorSwitch between Koenigsegg's wheel designs — matched to market rules and options.
- 04Removable RoofAnimate the targa top on/off with a smooth, photorealistic removal sequence.
- 05Door AnimationOpen and close the dihedral doors — animated from any camera angle.
- 06G-Force PackageAdd the G-Force track option — updates the build sheet and visuals instantly.
- 07US / EU RulesMarket selection automatically enforces regulatory constraints on available options.
- 08Two EnvironmentsKoenigsegg Ängelholm test track and a controlled studio — switch at any time.
02 · What we built
Engineered for Production
Every interaction ships a production decision. Every option enforces a real-world rule. This is what it looks like when a configurator becomes infrastructure.
- L1
Exterior Paint & Carbon
The full Koenigsegg paint palette with PBR metallic flake and clear-coat — plus photorealistic naked carbon fibre material with accurate weave geometry, depth, and sheen, switchable live in any environment.
- L2
Interior Stitching & Seats
Choose seat design, leather colour, and contrasting stitch patterns from inside an interior camera view — every combination previewed in real time from the cockpit perspective.
- L3
Removable Roof & Doors
Animate the roof removal and watch the doors open and close in a physically accurate sequence — letting buyers experience both targa and coupe configurations before the car is built.
- L4
US & EU Market Rules
Built-in regulatory logic enforces US and European homologation rules — certain options are automatically locked or unlocked based on the selected market, eliminating spec errors downstream.
- L5
G-Force & Options Package
The G-Force track performance package and other factory options are selectable directly in the configurator — feeding the ERP with a complete, production-ready build sheet.
- L6
ERP iframe Integration
Architected as a secure, embeddable iframe for Koenigsegg's internal ERP. Every configuration decision flows directly into production — the configurator is the production tool.
03 · Result
“We didn't build a marketing tool. We built the tool Koenigsegg uses to decide what goes on every car. The configurator is the production process.”
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