New Balance × Loop Studio — Product CGI
New Balance 550.
Rendered Perfectly.
Loop Studio produced a full photorealistic CGI campaign for the iconic New Balance 550. Every material, colourway, and composition crafted in 3ds Max and Corona Renderer — indistinguishable from studio photography.
- 3ds Max
- Corona
- Product CGI
- 3D Software
- 3ds Max
- Renderer
- Corona
- Output Quality
- 4K
- Final Renders
- 8
In Motion
The 550 in Motion
A cinematic CGI showcase of the New Balance 550 — all angles, all colourways, studio-lit to perfection.
01 · Challenge
A Classic Icon. A Modern Render.
The New Balance 550 is one of the most celebrated sneaker silhouettes in the world. Loop Studio was brought in to create campaign-ready CGI imagery — delivering the kind of pixel-perfect product renders that traditional photography struggles to achieve.
The final suite — hero shots, colourway variants, lifestyle compositions, and macro detail renders — gives the brand a complete, reusable visual asset library across multiple colourways from a single master 3D file.
- 3ds Max Pipeline
- Corona Renderer
- 4K PBR Materials
- Multi-Colourway Output
- Lifestyle Compositions
- Macro Detail Shots
02 · What we built
Every Detail. Camera Ready.
From sole tread to logo embossing — nothing left to chance.
- L1
3D Sneaker Modelling
Polygon-accurate 3D model capturing every stitchline, eyelet, foam midsole, and rubber outsole detail — built to New Balance's exact design specifications.
- L2
PBR Material Suite
Physically-based leather, mesh fabric, rubber, and foam materials at 4K resolution — tuned to react to light exactly as the real shoe does on shelf.
- L3
Studio Lighting Setup
Multi-point studio lighting rigs for clean product photography-style renders, with subtle reflective surfaces and soft shadow gradients for depth.
- L4
Colourway Variants
Multiple colourway renders from a single master scene — switching leather swatches and fabric colours to deliver a full seasonal palette from one asset.
- L5
Lifestyle Compositions
Arranged contextual scenes mixing the 550 with props and backdrops — delivering editorial-style imagery for campaign and social use.
- L6
Macro Detail Renders
Extreme close-up renders highlighting logo embossing, perforations, and sole tread — impossible to capture cleanly with traditional product photography.
Production Pipeline · From Reference to Render
- Pass 01Reference & ModellingProduction-grade 3D model built from official reference — every panel, seam, logo, and sole component modelled to spec in 3ds Max.
- Pass 02Material & TexturingCorona-ready PBR materials per surface type: tumbled leather, engineered mesh, vulcanised rubber, memory foam — all at 4K.
- Pass 03Lighting & CompositionMulti-environment studio setups with hero, lifestyle, and macro camera angles — each lit and composed for maximum visual impact.
- Pass 04Render & DeliveryFinal Corona renders at 4K, colour-graded and delivered as production-ready assets for campaign, e-commerce, and editorial use.
Gallery
The Final Renders
01Hero Shots
02Colourways
03Lifestyle & Context
04Detail & Macro
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